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Articles
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Each week the Packaging Diva writes about the industry's hottest
packaging topics. See what's new in packaging by selecting any
of the articles below.
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10 Easy Packaging Improvements For More Sales In 08
Well, we are into the New Year and everyone is making resolutions on how to improve in 08.
In fact I just provided some easy packaging resolutions that you CAN keep. It's time to seriously think about your product and it's packaging too. Just like we do with our mental, emotional and physical aspects of our lives at this time of year, think about improving, updating or changing your product packaging. You want it to mesh with your consumer wants and needs. Consumers are a moving target and what worked last year may not work in the years to come or something may have changed externally that might influence the consumer such as the move to green and environmentally friendly product packaging.
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Not Ready For Prime Time Packaging
It's 08 - Are your packaged products ready for prime time? Here are a few
insightful tips to help you out.
There are many packaging issues afloat in the minds of the consumer.
We just came
off the traditional "wrap rage" cycle that stirs
everyone into a frenzy around the holidays. Be aware that it's still an
issue to contend with in the minds of the consumer. Clamshells, twist ties
and difficult to open packages still get mileage in the media.
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Is What's On The Outside Of Your Packaging What is Inside?
The Prevention Institute, a nonprofit health advocacy group out
of California, studied 37 heavily marketed foods with pictures of
fruit on the packaging. Fifty-one percent of the products contained
absolutely no fruit, a few had minimal amounts! Yikes, you have to
be vigilant on all of these fruit claims. Just take a stroll down
the fruit juice isle and try to figure out which product is real
100% juice.
We all have had that experience of buying something based up its
package or label and then find out what is inside is not what we
expected.
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How To Avoid Costly Packaging Mistakes
You invest so much time and
money in product development, why not invest a little more
and protect yourself from making a bad packaging mistake?
It is easy to make a packaging error that comes back to
haunt you after you have packaged the product and sent
it on its way to the retailer’s shelf.
We think about bad packaging when
they hit the news. For example
"Ecoli Outbreak Attributed to Packaging." Packaging
that on the surface seems like a good idea but then backfires
due to some unforeseen circumstance that takes place. Why wait
until it becomes an issue?
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Packaging Valentine's Day for Profit
Holidays are a great time
to market new packaging innovations. Consumers look for
that special something to celebrate the occasion and prowl
the isles for that unique gift that means you are special
to someone. Valentine's Day is one of the best holidays
because it’s
emotionally connected to the heart; and the heart is at the crux of
what connects product packaging to consumers. If your product
packaging cannot "connect" to the consumer, then
it will never make its way out of the door.
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Ten Packaging To Do’s In 2007
Well, we are into the New
Year and everyone is making resolutions on how to improve
in 07. It’s time to think about your product and
it’s packaging too. Just like we do with our mental, emotional
and physical aspects of our lives, think about improving
and updating your packaging. You want it to mesh with consumer
wants and needs. Consumers are a moving target and what worked
last year may not work in the years to come.
Here are 10 simple things you can do to ensure your product
packaging is on target and delivers the right message to the right
audience.
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10 Packaging Trends That Will Make Consumers Buy In 07
People are sick of conventional
advertising. Let’s face it, most
of today’s ads aren't working or, at best, aren't generating sales.
So marketers need other methods of communicating the product’s
worth to the consumer. The package becomes an obvious and
valuable means to that end. The point is if someone doesn't
pick up your product they are never going to buy it. That's
where the packaging as an advertisement comes into play.
How can you engage the consumer at the beginning of the product
relationship? The package is your silent salesperson and
it better have the right message delivered to the right audience
-- no matter what product is inside. It's all about the package
(or should be) and who buy's it and why is it purchased.
Understanding and cultivating
the consumer is an ongoing task. Consumer preferences can change
on a whim. When it comes to product packaging, it’s important
to understand the mindset behind consumer decisions. Each year
new trends move into the foreground. Yet, while some are here
to stay others move on as quickly as the came in to being.
Some trends become mainstream across all industries, ethnicities,
and generations. Trends have power. Use them wisely and you
will reap the rewards. Here are 10 packaging trends that will
impact whether the consumer will purchase your products or
not.
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10 Packaging To Do's in 07
Well, we are into the New
Year and everyone is making resolutions on how to improve
in 07. It’s time to think about your product and
it's packaging too. Just like we do with our mental, emotional
and physical aspects of our lives, think about improving
and updating your packaging. You want it to mesh with consumer
wants and needs. Consumers are a moving target and what
worked last year may not work in the years to come.
Here are 10 simple things you can do to ensure your product
packaging is on target and delivers the right message to the right
audience.
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Out The Form Below
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