Why Poor Packaging Is Worse Than No Packaging
Lets face it consumers are a fickle bunch. It doesn't take much
to turn them off. If fact, you only have 2.6 second to turn them on
to your product >through your packaging.
Yes, your package is your number one salesperson and once you
have lost the opportunity you may never get it back.
>If it's not doing the job then someone else's packaging will.
Can you answer theses questions?
- Is your product packaging the right color for your market?
- Is your packaging too low end for premium product?
- Does your product call out from the retailers shelf buy me?
- Will your product packaging "engage" the consumer enough to
pick it up?
- Is your product packaging on target with the right message to
the right audience?
If you don't know the answers why not invest in an expert opinion
whether or not your packaging is getting the job done?
Not sure you packaging is doing the job? Invest 15 minutes to
tell me about your product packaging and ascertain how I can help
you improve it.
Email me back and I'll send you a questionnaire to get you
started.
10 Packaging To Do's in 07
Well, we are into the New Year and everyone is making resolutions
on how to improve in 07. It’s time to think about your product and
it's packaging too. Just like we do with our mental, emotional and
physical aspects of our lives, think about improving and updating
your packaging. You want it to mesh with consumer wants and needs.
Consumers are a moving target and what worked last year may not work
in the years to come.
Here are 10 simple things you can do to ensure your product
packaging is on target and delivers the right message to the right
audience.
To Read The Rest Of The Article Fill
Out The Form Below
ORDER FORM FOR FREE ARTICLES
|
